Real Estate Marketing Tools
Real estate marketing has to keep up with the changing times. Whether you are a one person venture, national or even international real estate firm, new opportunities and challenges in the real estate market demand that we constantly review marketing plans and procedures.
Professional real estate agents who want to attract new clients and generate more leads need to constantly be updating and expanding their marketing tools and strategies. This can be done in a range of ways from direct face to face contact to online marketing.
The basics of real estate marketing and branding are determining your target market, identifying how you are perceived, deciding on your brand, positioning yourself in the market to gain potential customers and determining where new business comes from and how to get a part of it.
Direct Real Estate Marketing Tools
- Marketing Plans - strategies
- Branding Packages - business cards, letterhead, postcards, newsletters, fax forms, brochures, envelopes, email stationary, logos
- Print Advertising Campaigns - flyers, newspaper ads
- Television Advertising Campaigns
- Radio Advertising
- Bill Board Advertising
Harnessing the power of the Internet
Online marketing is a powerful real estate marketing tool, which benefits from reaching a vast audience. Online real estate marketing includes:
- An online website or presence
- Social Media Marketing
- Online Advertisements
- Email Marketing
- Real Estate Marketing Software
The results you achieve will be in direct proportion to the time and effort you devote to real estate marketing, negotiating and networking. There are many real estate marketing tools you can use to increase market exposure, give your business a boost and retain current customers. Attending real estate marketing events and seminars is a good way of keeping up to date with current market trends.
Rentometer - a great online tool that allows you to compare house and apartment rental cost by searching for any address across the States.
4 Sale by Owner MLS - a for sale by owner MLS listing service that lists homes for sale on both the MLS as well as high traffic property sites. You pay a flat fee to have your home appear for an unlimited amount of time across all States.
Postlets - allows users to create real estate listings and post, share or syndicate them everywhere, including Facebook, Twitter, Zillow and several other social media platforms.
Sydney Property Shoot: Real Estate Photography - provides professional photography of residential and commercial real estate in Sydney. From small suburban apartments to sky-rise commercial blocks, SPS offers real estate photography to the whole spectrum of the market. The website includes full pricing details and a gallery of images.